More about Carlos Farra
Passionate Digital Marketing / SEM & SEO Specialist
As a native salesman/entrepreneur and marketer, I'm always pursuing new opportunities, identifying niche markets, and always keen on a challenge.
Marketing and sales come naturally to me, as I always seek opportunities to establish new business connections. To me, the digital world is a way to reach many potential customers by engaging with them every day, anytime and anywhere.
In 2015 I conducted two classes for the first-year students of Universidad Casa Grande, Guayaquil-Ecuador, on two digital subjects: "SEM vs SEO" and "The Digital Ecosystem". The same year I was invited to conduct a webinar on "Advertisement for Omnichannel" for The Latin American Digital business School Interlat. Tv.
I have specialised in search engine marketing (Google ads and SEO), working closely with Marketing Agencies in Australia, South America and North America.
I've been a Google Partner since 2015 and have been working on Google Ads for the last eight years.
You could say I'm a Google Geek.
Working with marketing agencies has allowed me to work with an extensive portfolio of clients that range from financial institutions to retailers.
As a native salesman/entrepreneur and marketer, I'm always pursuing new opportunities, identifying niche markets, and always keen on a challenge.
My most recent project is an E-commerce business Getrippedtools.com.au. I started this project in September 2018. I'm proud to say I was involved in the entire creation process. After identifying a niche market and creating a few buyer personas, I proceeded to structure a marketing plan to introduce my brand into the Australian market. Using the AIDA model, I successfully started selling my products to the market.
If you have a business or an idea you want to take online, feel free to contact me via e-mail or phone.
Sincerely,
Carlos Farra
Marketing Tools I Specialise In
- Digital Campaigns Planning and execution
- Google Ads- Search, Display and Shopping campaigns (Google Partner since 2015 with 8 years of experience)
- Google Analytics- Data analysis and strategy creation
- Google SEO- Audit, planning and execution of on-page and off-page optimisation (Moz Certified)
- SEM Rush- Project creation, optimisation and management.
- Social Ads- Audit, set-up and optimisation
- Hubspot- Funnels, E-mail marketing, Ads
- Google Tag Manager
- Customer Behavior Analysis- Hotjar, crazy egg
- Google optimize- Landing page A/B testing
- Lead pages
- Mail Chimp
- Shopify- Web creation and management
- Wordpress- Optimisation and management
- Canva
Industry Wide Success
I've worked with a large number of clients from various industries, including:
- Real Estate
- Financial/Banking
- Plumbing
- Restaurant
- Doctors
- E-commerce
Every client needs a unique approach, there is no one fits all strategy
My Analytical Approach
As a data-driven marketer, my goal is to generate a marketing strategy based on hard data. Tools such as Google Analytics, Google Ads, Facebook Ads and Hubspot are great to find insights on how users are behaving in and out of your digital assets.
If you are using these tools, and you are not doing proper data mining, you could be losing a world of opportunities.
Projects
Get Ripped Tools | E-commerce | Shopify
#DMKT Performance | Digital Marketing Performance Agency
#DMKT Performance | Digital Marketing Performance Agency
Get Ripped Tools is my e-commerce project launched in September 2018. The idea came to me after identifying a niche market of people who enjoyed working out at home or outdoors not necessarily lifting weights. I created the brand, logo, Shopify store, social media content and planning, SEO, PPC and more.
#DMKT Performance | Digital Marketing Performance Agency
#DMKT Performance | Digital Marketing Performance Agency
#DMKT Performance | Digital Marketing Performance Agency
#DMKT Performance started in 2015 back in my hometown Guayaquil-Ecuador. I identified a need for Digital Marketing Performance and data-driven agencies in the market, which gave me the idea to start my performance agency. We create high-performance campaigns that deliver maximum results!
Certifications
